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Freelancer vs Agency: Who to hire for your website in 2026?

When you need a website, the usual question is: freelancer or agency? The answer depends on your project, budget and working style.

Advantages of hiring a freelancer

  • Direct communication: you talk to the person doing the work, no intermediaries
  • More competitive price: no company structure to pass on to the budget
  • Flexibility: more adaptable to changes during the project
  • Specialisation: a good freelancer is usually better in their specialty than an agency generalist

When to choose a freelancer?

For small and medium businesses (local shop, self-employed professional, early-stage startup) a freelancer is usually the best option.

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