local shops and retail

Websites for local shops and retail that bring in clients

I'm Unax Aller, a freelance web designer in Irun. I build websites for local shops and retail: fast on mobile, with an optimized Google Maps profile and a reviews system that makes your shop show up first when someone searches for your service. For a one-off €1,300 + VAT, with the first year included.

See how my site would look (free)
Photo of Unax Aller, web designer and developer
Who's behind

Hi, I'm Unax.

I design and code every site by hand from Irun. You talk to me start to finish, no agencies, no middlemen. I work with clients in local shops and retail and across País Vasco: same care, same attention to detail, whether you're 5 or 100 km away. If a small thing needs hours to fix, I take them.

Get to know me
Real projects

Projects delivered

Real websites for real businesses in the Basque Country and Navarre. Each one custom, delivered in 1–2 weeks.

Mobile screenshot of Boralan
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Forestry · Navarre · 2026

Boralan

Tree-climbing pruning and felling in Navarre. Bold website with an orange accent, services catalogue and local SEO.

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Mobile screenshot of Farmacia Fernández Bera
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Pharmacy · Bera, Navarre · 2026

Farmacia Fernández Bera

Clean, intuitive website for a village pharmacy. Local SEO tuned for Bera and its district.

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Mobile screenshot of Motos Arretxe
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Motorbikes · Irun · 2026

Motos Arretxe

Motorbike dealer and workshop in Irun. Catalogue, appointment booking and local SEO.

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Mobile screenshot of Anaka Óptica
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Optician · Irun · 2026

Anaka Óptica

Editorial-style site for an optician with personality. Frame gallery and online booking.

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Mobile screenshot of VirtuoSolve
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AI · Irun · 2026

VirtuoSolve

AI agency with a B2B-focused website. Micro-animations and technical SEO.

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Mobile screenshot of Tecmac
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Industrial · Navarre · 2026

Tecmac

Engineering and auxiliary rolling services for steel industries. Technical site backed by 30+ years of track record.

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One price, no surprises

Your website, working while you forget it's there.

I build it once and it stays ready for people to find you on Google. One payment of €1,300 + VAT, with the whole first year looked after.

Your website, done

You pay once. The first year, you don't touch a thing.

€6,170what an agency would charge for this

€1,300+ VAT · paid once

First year of maintenance included. From year 2: €600/year (≈€50/month).

A local agency charges €2,500–5,000 just for the design. Here you get it with the whole first year solved.

  • Hand-built site, live in a week
  • Custom design built to capture from a phone
  • Google Maps profile + 5-star review system
  • Domain + hosting included the first year
  • Content changes included the first year (text, photos, prices, hours)
  • Same-day WhatsApp support
  • The site is yours. No monthly fee — just yearly maintenance from year 2.

Price shown is €1,300 + VAT, paid once. It includes the first year of maintenance: domain, hosting, content changes and WhatsApp support. From the second year, maintenance is €600/year (≈€50/month, billed yearly) to keep the site online, the domain renewed and your Google profile looked after. The domain is registered in your name and is yours from day one. 30-day money-back guarantee from launch.

Why local

Why local shops and retail choose your website

  • I know your sector

    I know how your client searches and what they expect from your shop. I build the site and the Google profile to speak their language and convert.

  • You rank first on Google

    I optimize your Google Business Profile so you show up for "your service near me" searches. The first result gets the call.

  • Direct WhatsApp support

    You always talk to me, not an account manager. Monthly changes via direct WhatsApp, same-day reply.

  • One-off payment, 30-day money-back

    A one-off €1,300 + VAT with the first year included. The site is yours, with no monthly fees. If in the first 30 days you're not happy, full refund, no questions asked.

€1,300
30
1
5★

What my clients say

Real reviews on Google.

“Impeccable attention and advice. A great professional, very serious work. Thank you!”

Motos Arretxe SL

Google review

“As a pharmacist I really value details and patience. The site turned out clear, intuitive, professional and very easy to use: exactly what I needed to convey trust. The treatment was close and efficient at every step. Highly recommended.”

Aranzazu Fernández Díez

Pharmacist · Google review

“Our old website didn't show up on Google and didn't reflect our brand. In under two weeks Unax delivered a modern, fast, well-ranked site. New clients are already finding us through it.”

Anaka Optica

Optician · Irun

“Very professional and efficient. He met every deadline, explained everything clearly, and the result exceeded our expectations. Our website now conveys the seriousness the industrial sector requires.”

Tecmac

Industry · Navarre

Knowing the ground

What I know about local shops and retail

Local retail competes with Amazon and the big chains, but it has something they don't: closeness and personal service. Your site doesn't need to be a mega online store; it needs that when someone searches «your product + your town» they find you, know what you sell, your hours and how to get there, and feel there are real people behind it.

That's why for shops I build clear, fast sites: a visual catalogue or shopfront, clearly visible hours and location, WhatsApp to ask with no commitment and an optimized Google Maps profile with reviews. If selling online makes sense, I set up a simple store; if not, the site works to bring the customer to the physical shop.

The goal is for the neighbour who was about to buy elsewhere to discover you one click away, and for the passer-by searching on their phone to end up walking through your door instead of going on.

Frequently asked questions about websites for local shops and retail

How much does a website cost for your shop?

€1,300 + VAT, paid once, with the first year of maintenance included (custom design, hosting, domain, optimized Google Business Profile, reviews system, WhatsApp support and changes). From the second year, €600/year. No extra invoices.

How fast is the site ready?

In a week from closing the payment. We start straight away.

How does this help me get more clients?

When someone searches for your service on Google from their phone, what they mostly see is Google Maps. If your profile ranks first and has recent reviews, the client contacts you directly. That's what I build, tuned to your sector and area.

Can I have the site in several languages?

Yes, up to 4 languages (Basque, Spanish, English, French) at no extra cost. In areas with French tourism it makes a real difference.

Is the website mine?

Yes. The domain is registered in your name from day one and the site is yours after payment — you don't rent it. Your Google profile with its reviews stays with your business. The annual maintenance just keeps it online and looked after.

I also work these sectors

Run your shop?

Free audit: I show you who's taking clients from you on Google and why. No commitment.

Talk to Unax